THE CONTINENTAL LEGACY CONTINENTAL headquarters in the 1970’s Heritage Swiss Made Contemporary CONTINENTAL, founded in 1924, captures the essence of Swiss watch making heritage with an electic blend of inspired design, precision and reliability. Switzerland’s traditional watch-making expertise is reflected in the CONTINENTAL range. CONTINENTAL watches are manufactured in Switzerland and bear the designation „Swiss Made“. Since 1924 they are standing for Swiss quality and horological tradition of high-quality timepieces. CONTINENTAL watches are made of stainless steel, scratch-resistant sapphire crystal and Swiss precision movements that guarantee a high accuracy. CONTINENTAL offers a wide range of watches which are in perfect harmony with the current trends while retaining its classic Swiss watch-making pedigree of over nine decades. The brand’s consistent principles guide the entire process of watch design, production, distribution & retailing in tandem with the industry developments.
HISTORY OF CONTINENTAL The definitive registration of CONTINENTAL brand dates to 13th September 1924, by the company Schild et Cie, Manufacture des Montres Octava, Hebdomas et Orator, La Chaux-de-Fonds. 1 Infosuisse carries records on history of CONTINENTAL much earlier than 1924 with the first known registrations appearing in 1881 and Julien Gallet, La Chaux-de-Fonds being the first owner. At this time, CONTINENTAL was registered as Continental Time Keeper / Continental Watch Co. Schild et Cie became a well-known producer of CONTINENTAL Pocket Watches, exporting the watches to the United States of America. CONTINENTAL continued to sell under various company names such as Continental Uhren AG / Montres Continental SA. In 1967 the company was renamed as Economic Swiss Time Holding (ESTH / Economic Swiss Time Manufacturing) and CONTINENTAL began to be exported to key international markets. In 1971, Economic Swiss Time Holding was acquired by Société Suisse pour l’Industrie Horlogére SA (SSIH) and integrated with other independent brands such as Agon, Buler & Ferex. However with the advent of quartz watches, the mechanical watches revenue of SSIH fell massively along with the Swiss Watch industry in general. Subsequently Economic Swiss Time was in the year 1993 renamed to EVACO SA. In the year 2021 EST SWISS TIME LLC took over the production and distribution of the brand.
26751 8 24451 9 24501 23501 23501 21501 23501 23501 22001 & 24452 26351 & 26451 21501 26251 & 26352 26603 & 26452 20351 & 22504 15 12 18 19 24 23 21 25 26 29 10 7 16 4 24451 + 13 + 20
STAINLESS STEEL STAINLESS STEEL WITH CERAMIC SAPPHIRE CRYSTAL PVD PLATING 30M WATER RESISTANT 50M WATER RESISTANT 100M WATER RESISTANT MOTHER OF PEARL STONES STONES BY SETTING AUTOMATIC MOVEMENT QUARTZ MOVEMENT DATE DAY DATE BIG DATE DUAL TIME RETROGRADE CHRONOGRAPH MOON PHASE MULTIFUNCTION MOON PHASE SAPPHIRE CASE BACK END OF LIFE CASE SIZE - 3H TO 9H BRACELET / BAND SIZE GLOSSARY 22508 30 22508 32 5 33 24251 24352 & 24002 35 GMT GMT FUNCTION (TWO TIME ZONES) + 37 38 DISPLAY MATERIAL POS ELEMENTS
Pure Moments!
26751 26751-GD101120 26751-GD101420 26751-LD312320 ETA F06.115 ETA F04.115 26751-LD101120 26751-LD101420 26751-GD312320 25.50 20.00 7 40.00 30.00
24451 24451-GD101120 24451-GD101670 24451-GD101820 24451-GD312120 ETA F06.115 ETA F04.115 24451-LD101120 24451-LD101670 24451-LD312120 24451-LD101160 41.00 31.00 22.00 16.00 8
24451 24451-GD154120 24451-GD154940 24451-GD256620 24451-GD856120 ETA F06.115 ETA F04.115 24451-LD154120 24451-LD154940 24451-LD856120 24451-LD256620 41.00 31.00 22.00 16.00 9
24501 24501-GD101130 24501-LD101130 24501-GD101170 24501-LD101170 24501-GD101680 24501-LD101680 ETA F06.115 ETA F04.115 25.00 20.00 42.00 32.00 10
Light Moments!
24501 24501-GD312130 24501-LD312130 24501-GD815130 24501-LD815130 ETA F06.115 ETA F04.115 25.00 20.00 42.00 32.00 12
23501 13 ETA F06.115 41.00 24.00 23501-GD101680 23501-GD101830 23501-GD101950 23501-GD312130
Playful Moments!
23501 15 ETA F04.115 18.00 32.00 23501-LD101680 23501-LD101830 23501-LD101870 23501-LD101910 23501-LD101950 23501-LD312130
23501 23501-LD101081 23501-LD101851 23501-LD815511 23501-LD202511 16 ETA F04.115 18.00 32.00
Joyful Moments!
23501 23501-GM101430 23501-GM101950 23501-GM101830 18 41.00 24.00 RONDA 706.1
21501 21501-GM101950 21501-GM815130 21501-GM101830 19 RONDA 706.3 41.00 24.00
21501 21501-GD101110 21501-LD101110 21501-GD101410 21501-LD101410 21501-GD101810 21501-LD101810 20 ETA F06.115 ETA F04.115 24.00 18.00 41.00 30.00 21501-GD101930 21501-LD202930
21501 21501-GD202110 21501-LD202110 21 ETA F06.115 ETA F04.115 24.00 18.00 41.00 30.00 21501-GD312110 21501-LD312110
Timeless Moments!
26351-GM101420 23 26451-GC101120 26451-GC101420 26351 26351-GM101120 26451 RONDA 5021.D 22.00 42.00 20.00 RONDA 515.24 H GMT 41.00
22001 RONDA 5030.D 20.00 42.00 24 24452-GC101940 24452-GC454420 24452-GC404220 24452 RONDA Z60 22.00 43.00 22001-GC101680 22001-GC101950 22001-GC158830 22001-GC554430
26251 26.00 RONDA 763 26251-LT202511 26251-LT101511 25 26352 8.00 26352-LT202511 26352-LT101511 16.00 RONDA 751 19.00
26603 RONDA 762 22.00 26 26603-LT101141 26603-LT202921 26603-LT815641 26452 26452-LM815500 26452-LM101500 RONDA 788 16.00 31.00 12.00
Magic Moments!
Precious Moments!
20351 29 22504 20351-LT101501 20351-LT202521 20351-LT815891 19.00 10.00 RONDA 753 22504-LT101800 22504-LT202500 22504-LT815880 22504-LT312600 25.00 12.00 RONDA 763
22508 22508-LT101831 22508-LT312131 22508-LT202431 16.00 32.50 22508-LT101771 22508-LT815831 30 22508-LT101391 22508-LT101951 22508-LT202951 RONDA 763
Bright Moments!
22508 22508-LT156681 22508-LT152771 32 16.00 32.50 RONDA 763 Wonderful Moments!
24251 24251-LT101501 24251-LT101571 24251-LT505881 24251-LT202501 14.00 34.00 RONDA 751 33
Special Moments!
24352 24352-LT101111 24352-LT202301 24352-LT815751 14.00 17.50 RONDA 751 35 24002 24002-LD101111 24002-LD202101 24002-LD312131 14.00 29.50 ETA F04.115
GENDER FUNCTION CASE BAND-COLOR DIAL BEZEL L = Ladies T = Two / Three Hand 1 = SS Metal / Ceramic: 01 = MOP Violet / Stone 54 = MOP Black / Roman 0 = None G = Gents D = Date / Day Date 2 = GP 01 = SS 02 = MOP Violet / Roman 55 = MOP Black / Arabic 1 = Transparent Stones U = Unisex M = Multifunction 3 = TT 02 = GP 03 = MOP Violet / Arabic 56 = MOP Black / Index 2 = Coloured Stones K = Kids C = Chrono 4 = IP Black 04 = Black 04 = MOP Violet / Index 57 = MOP Black / Stone 3 = Rainbow Stones A = Automatic 5 = RG 05 = RG 05 = MOP Green / Arabic 58 = MOP Grey / Stone 4 = Black Ring H = Hand Winding 6 = IP Brown 06 = Brown 06 = MOP Green / Index 59 = MOP Brown / Stone 5 = Red Ring R = Retrograde Quartz 7 = Ceramic 07 = White 07 = MOP Grey / Arabic 6 = Blue Ring 8 = RT 08 = Pink 08 = MOP Grey / Index 61 = Brown / Roman 7 = White / Silver Ring 9 = IP TT 62 = Brown / Arabic 8 = Ceramic Ring 12 = TT (SS / GP) 10 = Silver / Stone 63 = Brown / Index 9 = Coloured Ring 14 = TT (SS / Black) 11 = Silver / Roman 64 = Brown / Stone 15 = TT (SS / RG) 12 = Silver / Arabic 16 = TT (SS / Brown) 13 = Silver / Index 65 = Grey / Stone 17 = TT (SS / White) 66 = Grey / Roman 18 = TT (SS / Blue) 14 = Light Blue / Stone 67 = Grey / Arabic 19 = TT (SS / Green) 15 = Light Blue / Roman 68 = Grey / Index 20 = TT (IP / Black) 16 = Light Blue / Arabic 21 = TT (IP / Grey) 17 = Light Blue / Index 70 = White / Stone 22 = TT (IP / White) 71 = White / Roman 23 = TT (IP / Blue) 20 = Ivory / Stone 72 = White / Arabic 21 = Ivory / Roman 73 = White / Index 24 = TT (GP / Black) 22 = Ivory / Arabic 26 = TT (GP / Brown) 23 = Ivory / Index 74 = Rose / Stone 27 = TT (GP / White) 75 = Rose / Roman 24 = Tarquoise / Stone 76 = Rose / Arabic 34 = TT (RG / Black) 25 = Tarquoise / Roman 77 = Rose / Index 36 = TT (RG / Brown) 26 = Tarquoise / Arabic 37 = TT (RG / White) 27 = Tarquoise / Index 80 = Blue / Stone 38 = TT (RG / Blue) 81 = Blue / Roman 30 = Champ / Stone 82 = Blue / Arabic Leather / Silicone: 31 = Champ / Roman 83 = Blue / Index 51 = Grey /Metalic 32 = Champ / Arabic 52 = Beige /Tan 33 = Champ / Index 84 = MOP Blue / Stone 53 = Green 85 = MOP Blue / Roman 54 = Black 34 = Red / Stone 86 = MOP Blue / Arabic 55 = Pink /Red 35 = Red / Roman 87 = MOP Blue / Index 56 = Brown 36 = Red / Arabic 57 = White 37 = Red / Index 88 = MOP Rose / Stone 58 = Blue 89 = MOP Rose / Roman 59 = Burgundy 39 = Violet / Index 90 = MOP Rose / Arabic 60 = Pale Blue 91 = MOP Rose / Index 61 = Pale Pink 40 = Black / Stone 62 = Tarquoise 41 = Black / Roman 92 = Green / Stone 63 = Taupe 42 = Black / Arabic 93 = Green / Roman 43 = Black / Index 94 = Green / Arabic 95 = Green / Index 47 = MOP Ivory / Roman 48 = MOP Ivory / Arabic 96 = Taupe / Stone 49 = MOP Ivory / Index 97 = Taupe / Roman 60 = MOP Ivory / Stone 98 = Taupe / Arabic 99 = Taupe / Index 50 = MOP White / Stone 51 = MOP White / Roman 52 = MOP White / Arabic 53 = MOP White / Index CODING STRUCTURE FOR EXAMPLE 24607-GD156950 24607 G D 1 56 95 0 - case style number - Gents - date / day date - SS case - brown leather strap - green colored dial with index - none stone bezel 24251-LT505881 24251 L T 5 05 88 1 - case style number - Ladies - two / three Hand - RG case - RG bracelet - MOP rose colored dial with stone index - transparent stones on bezel 36
CONTINENTAL DISPLAY CODE DESCRIPTION DIMENSION (CM) NOTE CRD-1 Counter Display 50 x 45 BLD-1 Backwall Display 50 x 29 BDS-1 Back Drop Small 50 x 2.1 x 22 For CRD-1 & BLD-1 BDT-1 Back Drop Tall 50 x 2.1 x 40 For CRD-1 & BLD-1 WSS-1 Watch Stand Small 5.0 x 5.0 x 5.0 (Base) WST-1 Watch Stand Tall 5.0 x 5.0 x 8.5 (Base) OAS-1 Official Agent Stand 11 x 5.0 x 10 SPEC-1 Specification Stand 12.2 x 4.0 x 8.0 TRAY-1 Presentation Tray 30 x 30 PLF2-S Platform of 2 Small 17 x 13 x 4.2 PLF4-S Platform of 4 Small 28 x 13 x 4.2 PLF2-T Platform of 2 Tall 17 x 13 x 7.2 PLF4-T Platform of 4 Tall 28 x 13 x 7.2 PFS-1 Photo Frame Stand 10.5 x 5.0 x 16 VER-C C-Clip „Vertical“ For Display & Watch Stand VER-H C-Clip „Horizontal“ For Display & Watch Stand CUS-1 Cushion (Pillow) For Display & Platform ACR-1 Acrylic Sheet For Photo Frame Stand SPB-1 Shopping Paper Bag 22 x 12 x 26 PLF2-S PLF2-T PLF4-T CRD-1 & BDT-1 PLF4-S BLD-1 & BDS-1 WST-1 WSS-1 37
CONTINENTAL POS ELEMENTS TRAY-1 GIFTBOX SPEC-1 PFS-1 GUARANTEE OAS-1 BOOKLET SHOPPING BAG 38
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