Continental Catalogue

HISTORY OF CONTINENTAL The definitive registration of CONTINENTAL brand dates to 13th September 1924, by the company Schild et Cie, Manufacture des Montres Octava, Hebdomas et Orator, La Chaux-de-Fonds. 1 Infosuisse carries records on history of CONTINENTAL much earlier than 1924 with the first known registrations appearing in 1881 and Julien Gallet, La Chaux-de-Fonds being the first owner. At this time, CONTINENTAL was registered as Continental Time Keeper / Continental Watch Co. Schild et Cie became a well-known producer of CONTINENTAL Pocket Watches, exporting the watches to the United States of America. CONTINENTAL continued to sell under various company names such as Continental Uhren AG / Montres Continental SA. In 1967 the company was renamed as Economic Swiss Time Holding (ESTH / Economic Swiss Time Manufacturing) and CONTINENTAL began to be exported to key international markets. In 1971, Economic Swiss Time Holding was acquired by Société Suisse pour l’Industrie Horlogére SA (SSIH) and integrated with other independent brands such as Agon, Buler & Ferex. However with the advent of quartz watches, the mechanical watches revenue of SSIH fell massively along with the Swiss Watch industry in general. Subsequently Economic Swiss Time was in the year 1993 renamed to EVACO SA. In the year 2021 EST SWISS TIME LLC took over the production and distribution of the brand.

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